{"id":3623,"date":"2018-04-20T20:38:05","date_gmt":"2018-04-20T08:38:05","guid":{"rendered":"http:\/\/www.wellingtoneuropean.co.nz\/?p=3623"},"modified":"2018-04-21T10:51:01","modified_gmt":"2018-04-20T22:51:01","slug":"rebrand-updates-wellington-european","status":"publish","type":"post","link":"https:\/\/www.wellingtoneuropean.co.nz\/rebrand-updates-wellington-european\/","title":{"rendered":"Rebrand<\/span> Updates Wellington European"},"content":{"rendered":"

So its been a hectic few weeks, nothing like a re-brand to get a rush of questions and a flood of new inquiry. So I thought I would do a wee blog with some updates on whats going on and whats coming up.<\/p>\n

To cover off the most frequently asked question, “Why the re-brand?”.\u00a0 It’s simple, we purchased the old business in 2013 with a 5 year contract to use the brand.\u00a0 That contract has expired however we wanted to continue to provide service in wellington for our existing customers and continue to grow our share of the British and European car servicing market.<\/p>\n

Moving forward is now our complete focus, getting the word out that we are still here, in the same shop doing the same job we’ve been doing for the last 5 years.\u00a0 We do invite our social media people to jump on board and like and share our Instagram and FB posts etc. (And we hope you enjoy the car content coming at you).\u00a0 I’m a car guy and I would spend all day snapping pics of cars if i had the time to do it.<\/p>\n

The next question is “Why Wellington European or WEEU?”.\u00a0 My wife and I debated names for a very long time, we liked the old name and it’s play on words.\u00a0 I was trying to be clever and come up with a quirky name, but we just couldn’t find anything thats not already been done.\u00a0 Wellington European we actually sidelined initially but it re surfaced and stuck.\u00a0 There will be opinions on this however….. WE INCLUDE BRITISH CARS in the EU…\u00a0 We have\u00a0 invested too much time (us personally for 5 years) and the location has a 35+ year history with Jaguar, Land Rover, Range Rover and Aston Martin.\u00a0 We are definitely not turning our backs on these marques and in fact will be pushing the brands in the coming months.\u00a0 The name Wellington European Automotive specialists says what it means, there’s no confusion about what or who we are….<\/p>\n

WEEU? Heres the quirk!\u00a0 A couple of reasons for this, its short and easy for domains, IE www.weeu.co.nz or<\/a><\/strong>\u00a0<\/a><\/strong>john@weeu.co.nz. Also for trademarking we needed a logo\/quirk as Wellington European was too generic. We are hooked on the logo and hope you like it too.<\/p>\n

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Where’s\u00a0the courtesy cars??\u00a0 Well they are still out there in stealth (no stickers now since March), blending in with all the other Silver E46 BMW’s, however…\u00a0 There are some changes coming.\u00a0 We’ve had for 5 years 3 Silver BMW’s and they have served us well.\u00a0 We always get the comments ‘I see your car everywhere’.\u00a0 Well yes because we have three and they are hardly ever on site…..\u00a0 We intend to sell 2 of the BMW’s, they are currently out on long term loans while projects get finished (and they are on Trademe).\u00a0 TOY001 is the first one we got and I just cant let it go so it will be getting a sticker upgrade.\u00a0 We are also demoting my wife’s car to the loan fleet, a MK5 Golf.\u00a0 And when the BMW’s sell we will replace them with a MK6 Golf wagon.\u00a0 Essentially the old cars are largely used up and done their dash, had a good run but time for newer and fewer kms…<\/p>\n

Anyway… we couldn’t have asked for a better start to our new chapter, there is still more to come but its one project at a time while we sort through the remaining rebrand jobs….<\/p>\n

Potential Launch- we are gauging interest in a potential open day<\/strong>\/ a Saturday 10-1:00.\u00a0 We have some suppliers on board to assist and answer questions\/demo’s etc and have a few cars lined up.\u00a0 Plans are still in their infancy but if we get enough interest we would like to make a go of it……<\/p>\n

Well thats enough from me, see some of whats been through recently and check out some of the newly painted workshop… more to do, when will it end…..))<\/p>\n

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\"\"Courtesy car below, funny with no stickers after 5 years.\u00a0 This one we are keeping, I’ve done a lot of trips with this car and just cant say good bye..<\/p>\n

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Silver golf getting sorted before going out on loan.. 2006 MK5 GT.\u00a0 Sorry the RS4 and R32 are customers cars…<\/p>\n

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1st March and we get to move into this space. guess I’m knocking a wall down!!!!<\/p>\n

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So its been a hectic few weeks, nothing like a re-brand to get a rush of questions and a flood […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9KGde-Wr","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.wellingtoneuropean.co.nz\/wp-json\/wp\/v2\/posts\/3623"}],"collection":[{"href":"https:\/\/www.wellingtoneuropean.co.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wellingtoneuropean.co.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wellingtoneuropean.co.nz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wellingtoneuropean.co.nz\/wp-json\/wp\/v2\/comments?post=3623"}],"version-history":[{"count":0,"href":"https:\/\/www.wellingtoneuropean.co.nz\/wp-json\/wp\/v2\/posts\/3623\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wellingtoneuropean.co.nz\/wp-json\/wp\/v2\/media?parent=3623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wellingtoneuropean.co.nz\/wp-json\/wp\/v2\/categories?post=3623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wellingtoneuropean.co.nz\/wp-json\/wp\/v2\/tags?post=3623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}